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Categories Marketing Agencies Creative Media Sustainability Technology

Brand purpose

Whether it’s Bodyform breaking taboos, Patagonia expressing its eco credentials or Ben & Jerry’s taking a stand on any number of societal issues, we look at brands’ reasons for being beyond just making money.

We take a closer look into a brand's purpose - its reason for existing and the things it stands for.

the blackout box campaign

2 days ago

3 min read
Denmark’s energy crisis sparks innovative awareness campaign, ‘The Blackout Box’
sustainability
The backs of three people who look out over an outdoor event while the sun shines

2 days ago

6 min read
So you’re planning an event. But is it really sustainable?
The Drum Network
Democracy

4 days ago

7 min read
Is brand purpose the reason youths are shunning democracy?
Opinion
Juice drips from an orange half

4 days ago

6 min read
Are you getting the most value from your brand values?
The Drum Network
A black thumbs-down logo on a white background

10 May 2024

5 min read
Your brand experience needs to be more than just flight of fancy
The Drum Network
A white letter 's' with a black outline painted onto an orange wall

09 May 2024

5 min read
Can a conversation save the planet?
The Drum Network
Editora Taverna campaign

08 May 2024

2 min read
Powerful short film ‘The Cure’ illuminates Brazil’s battle against gay conversion th...
ddb
John Rudaizky speaking at B2B WorldFest

01 May 2024

5 min read

Sponsored

The top 5 ingredients of an extra strength B2B brand
Promoted
Health data on fit-bit style watch faces

30 Apr 2024

6 min read
3 ways healthcare marketers can navigate the shifting data privacy landscape
Open Mic

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024